CASE STUDY — JMO COMM

- Download or View The Operational Expansion of Badella in North America

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Profitable Market Entry Strategy in Action:

Badella's partnership with JMO exemplified a strategic, methodical approach to entering a new market with scalable impact. By leveraging targeted B2B market intelligence and focused B2B channel development, JMO not only accelerated market penetration but also delivered exceptional results—surpassing first-year targets. This collaboration culminated in the successful closure of a wholesale contract with Marriott Hotels in Canada, covering 50 properties over a five-year period. The initial purchase agreement, valued at $640,000 and finalized on January 23, 2023, marked a significant milestone. JMO opted for a contract buyout with a one-time commission payment of 40%, waiving all remaining contractual and residual commission rights to streamline operational continuity.