CASE STUDY
Profitable B2B Market Entry Strategy in Action:
Badella's partnership with JMO exemplified a strategic, methodical approach to entering a new market with scalable impact. By leveraging targeted B2B market intelligence and focused B2B channel development, JMO not only accelerated market penetration but also delivered exceptional results—surpassing first-year targets. This collaboration culminated in the successful closure of a wholesale contract with Marriott Hotels in Canada, covering 50 properties over a five-year period. The initial purchase agreement, valued at $640,000 and finalized on January 23, 2023, marked a significant milestone. JMO opted for a contract buyout with a one-time commission payment of 40%, waiving all remaining contractual and residual commission rights to streamline operational continuity.
Elevating a Bestselling Author into a B2B Market-Driven Brand. Industry: Publishing/ Entertainment
In 2025, USA Today Bestselling and Award-Winning Author Julie Morgan, known for more than 75 published works across multiple acclaimed series, partnered with JMO Communications to elevate her author brand and strategically manage her publishing career. While already established with a loyal readership, Morgan aimed to position herself as a marketable B2B creative enterprise, beyond the role of writer and bookseller. JMO Communications implemented a comprehensive Author Brand B2B Expansion Plan, resulting in a cohesive B2B brand identity and corporate financial partnerships that have increased her revenue streams beyond traditional publishing channels.
